Microsoft, Warner Bros. and Fox Entertainment Group announced Wednesday that they have entered into a new programming partnership that will deliver new programming from both companies.
The two companies have signed a five-year, multi-year deal to provide new shows and content from Fox to MSN.
The partnership will see new series and movies created and distributed by MSN and Fox, as well as new content that will be distributed by both platforms through MSN TV.
Microsoft has been one of the top cable providers in the U.S. for years, and Fox is the third-largest cable provider in the country behind Comcast and DirecTV.
Both companies have been making investments in new content and programming for years.
The new deal comes after both companies signed deals with HBO, which are still in the process of being approved.
Microsoft CEO Satya Nadella told the Wall Street Journal on Wednesday that Microsoft is working on an all-new content strategy and that the new deal will be the first time that it has offered programming from two different platforms.
“This is the first-ever multi-platform programming agreement for Microsoft,” Nadell said.
“We’re very excited to partner with Microsoft and Fox to deliver the most innovative and engaging content for our customers, viewers and advertisers,” said Jason Goldman, vice president of Microsoft’s entertainment business.
The announcement comes after Nadello told investors in March that Microsoft’s new entertainment strategy would focus on video, not the traditional TV format.
That meant that the company would be focused on original content from Microsoft Studios, Microsoft Studios TV, and Microsoft Studios online, instead of content from traditional broadcasters like ABC, NBC, CBS, and ESPN.
The deal with MSNTV, which includes Fox Sports and ESPN, comes a few months after Warner Bros.’s announcement that it was going to create its own content for Fox Sports.
Warner Bros has also invested heavily in the development of sports content for both NBC and Fox.
The news comes just weeks after Disney, NBC Universal, and CBS announced their own programming deals.
The news comes after NBC Entertainment CEO Bob Greenblatt told investors that the Disney/NBC merger would be a “game changer.”
“If the Disney-NBC merger happens, it’s going to be a game changer,” Greenblat said at the D20 Expo in Los Angeles in February.
“And it will be a huge, massive game changter for us.”